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White Dental Beauty

White Dental Beauty is a worldwide tooth whitening brand, leading the way with high quality products.

Whether you’re looking to combat severe discolouration or want to achieve the perfect celebrity smile, tooth whitening is the safest and most cost effective solution. It is also commonly used as part of restorative treatments to improve the overall appearance and health of your smile.

As well as offering long lasting results, treatment options are both minimally invasive and practical. With products such as White Dental Beauty’s 6% Hydrogen Peroxide whitening gel now available, teeth can be whitened from as little as 30 minutes a day.

White Dental Beauty have four whitening systems, each powered by an intelligent compound which promises safe yet effective whitening results. For help choosing the most appropriate bleaching strength, discuss the options with your dentist.

5 Steps to whiter teeth…

Whitening your teeth with White Dental Beauty couldn’t be easier. Just follow these 5 simple steps to a brighter smile.


    Follow your dentist’s instructions on how to load the gel into your custom bleaching tray.


    Always brush your teeth before using the whitening system. To insert the tray, lightly tap it to adapt the sides to your teeth.


    Once the tray is in place, remove any excess gel with a clean finger or soft toothbrush. Rinse your mouth twice, but avoid swallowing.


    Keep the tray in for the amount of time recommended by your dentist. This will vary, depending on the percentage you are using.


    Once the treatment time is over, remove the tray and clean it thoroughly. We recommended using a soft brush and cool tap water.

Before & After


How is White Dental Beauty different from other whitening brands?

White Dental Beauty is a professional whitening system, powered by NOVON® patented technology. Compared to other professional brands, White Dental Beauty gels can achieve a long lasting whitening effect within a shorter time frame.

Over the counter products do not contain over 0.01% peroxide, which is considered too low to have any effect on the colour of the teeth. This means they are little — or no more — effective than toothpastes which can only impact staining on the surface of the teeth.

Products used by non-dental professionals, such as beauticians, are illegal and can be unsafe. We do not recommend any treatments that are not administered by a dental professional.

Anyone administering whitening treatments illegally can be reported to Trading Standards.

Am I am eligible for teeth whitening?

The legal age for teeth whitening differs from country to country — your dentist will be able to advise you on this.
Whitening your teeth won’t affect existing fillings, crowns or veneers. We recommend speaking to your dentist about how you can best proceed and achieve a consistent tooth colour.

If you have any existing tooth sensitivity, you can still comfortably whiten your teeth with White Dental Beauty’s ‘Mild’ solution. This is a unique whitening gel which delivers the same results as standard whitening gels.

Is the whitening gel applied in the dental surgery or at home?

In Europe, the procedure will start with a visit to the dentist for an assessment. If your dentist believes you are suitable for the treatment, they will take impressions of your teeth to make custom whitening trays — this allows you to apply the gel at home.

Your dentist may also offer to thoroughly clean your teeth prior to treatment to help lay the foundation for the best results.

For countries outside of Europe, dentists may follow a slightly different procedure. However, your treatment journey will always begin with an examination.

How long does the whitening effect last?

Professional teeth whitening can last for many years, and with good oral care and regular hygiene visits you may not have to re-whiten. However, top-ups are available if you want to keep your smile at its brightest.

To maintain a bright, white smile, avoid foods and drinks that make your teeth susceptible to staining such as tea, coffee, red wine and curry. You should also avoid tobacco as this can cause tooth discolouration.

Are White Dental Beauty gels certified Kosher?

White Dental Beauty gels are Kosher.

Does White Dental Beauty contain animal products?

White Dental Beauty is Pareve non-Passover and therefore suitable for vegans.

Can I whiten my teeth whilst pregnant, whilst breastfeeding or undergoing fertility treatment?

Although there is no evidence that whitening your teeth whilst pregnant, breastfeeding or undergoing fertility treatment is harmful, we do not advise it. This is because there are no existing studies to suggest that it is safe.

Does White Dental Beauty contain p-phenylenediamine?

There’s no P.P.D. in any of our products, so people who are allergic to this chemical can whiten with confidence.

Please Note: results from the treatment will vary from person to person.

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