Have attitudes changed towards cosmetic procedures in the last decade?Thousands of middle aged men are sneaking out for secret lunchtime Botox/Botulinum Toxin injections without telling their partners, I have recently found out through recent research.Up to one in five men have treatment and not told their partner/spouse. Men aged 45-55 are least likely to let on to a partner/spouse that they have nipped out for a quick injection to stave off wrinkles.They could be trying to keep their looks to keep up with a partner who is also having cosmetic help to stay younger, experts reckon.Men are also more likely than women to seek the treatment in order not to appear too old at work where they are worried about age discrimination.Around 10% of the millions of British men a year who have cosmetic surgery are now male, said industry market place and search site rightclinic.com.I too have found this to be true from my own experience. My own recent Google analytics from my website www.revitalise-rejuvenate.co.uk have shown that on average 54% of men are now looking at my website at any one time. I have treated more men for botulinum toxin this year than ever and this is in line with current cosmetic trends.The most common male customers I noticed checking out the website were 35 to 45 year olds and this seems to be the National trend. Newly divorced men are also seeking such treatments now that they are back on the dating scene.One in nine of those who have treatments fit it into their lunch hours and 21% do not tell their partners.It has been shown that about 11% pay by cash so that it does not show up on any bank statements. While dramatic cosmetic surgery would be difficult to be kept hidden from a partner they see everyday, modern Botulinum toxin treatments are much more subtle. It has also shown that men living in cities are more likely to go for treatment.The ‘Botox’ boom over the last five years shows no sign of slowing down as more than one million procedures a year are carried out in the UK and an ever growing proportion of those are carried out on males.It would seem than men are increasingly open to having a bit of work done and especially botox in particular as it is such a simple procedure to uindergo to achieve a fresher look.Other cosmetic procedures that have seen a rise are liposuctions with a 28% increase in 2012. Other treatments also include rhinoplasty.This increasing trend of males wanting to have some kind of cosmetic procedure I feel marries to the ever growing pressures on men and women to look and feel better. Glossy magazines once for women to look good is now portrayed in Mens glossy magazines such as Mens Health and Esquire. Men are also seeking treatment out for waxing and manicures.Posted by revitalise-rejuvenate MediClinic 9.8.15Comments are closed. Back to our blog